Director of Sales
As Director of Sales at Formby Hall, you will lead our Sales and Events department to deliver exceptional results across all market segments. Working closely with the General Manager, Revenue, and Regional Director of Sales, you’ll devise and implement strategies that retain existing clients, attract new business, and maximise revenue. You’ll inspire and coach your team to deliver against ambitious targets while ensuring our service always reflects the quality and reputation of Formby Hall.
What's the role?
Lead the Sales and Events team to meet current and future business needs
Develop and implement sales strategies to grow market share and revenue
Maintain and grow relationships with key local and national accounts
Set, monitor, and review team targets, providing coaching and support
Drive new business opportunities through proactive prospecting and networking
Manage stakeholder relationships internally and externally
Oversee contract negotiations, RFP processes, and event conversions
Align sales activity with commercial strategy and market trends
Collaborate with Revenue and Marketing to maximise demand and profitability
What you'll need...
Proven experience in hotel sales leadership, ideally at a similar level
Strong understanding of all market segments and total revenue streams
Exceptional communication, negotiation, and presentation skills
Strategic thinker with the ability to deliver measurable results
Knowledge of revenue management, RFPs, and sales systems (Delphi, Opera, Cvent, Lanyon)
Financial acumen with experience delivering budgeted figures
Track record of building, coaching, and motivating high-performing teams
What are the perks?
Competitive salary and performance-related bonus
Generous discounts on accommodation, dining, and leisure across the group
Career development and training opportunities
Recognition and rewards for high performance
Complimentary meals during your shift
Free on-site parking
Access to retail and leisure discounts and cashback offers